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So, the basic idea behind Facebook retargeting is that you’re able to ‘remarket’ to people who have already spent time on your site, or even on specific pages from within your site. This is powerful stuff, because it means that you can market to warm, hot, and qualified leads.

TABLE OF CONTENTS:

CHAPTER 1: WHY FACEBOOK RETARGETING WORKS
CHAPTER 2: HOW FACEBOOK RETARGETING WORKS
CHAPTER 3: HOW TO GET STARTED WITH FACEBOOK RETARGETING
CHAPTER 4: DESIGNING THE PERFECT AD – TIPS AND TRICKS
CHAPTER 5: LIMITATIONS OF FACEBOOK RETARGETING

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Keywords: facebook;retargeting;traffic;leads
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